Building an authentic brand in the digital age.


Jordon Rooney - CEO, Built Different

Jordon Rooney is the founder and CEO of NFBD and Built Different, a creative agency that focuses on brand transformations in the digital age. A digital innovator and personal branding expert from Pittsburgh, Pennsylvania, Jordon works to amplify the impact of brands from individuals to large companies.

Jordon is motivated by a focus on conquering whatever challenge lies in front of him. He started out speaking in schools, and then moved into creating videos to capitalize on the impact social media can have. Jordon ultimately grew his video platform to over 140K followers and more than 20 million views. This drove the launch of his nonprofit NFBD, which leverages the shift in modern media to prepare youth for the modern economy, and his social media marketing agency Vlog University, the first to be run by high school students.

Jordon has directed and produced commercials for billion-dollar companies and one of the largest law firms on the East Coast of the United States, winning two MARCOM Creative Awards. He has been featured in Pittsburgh's 20 in their 20's, won a Google SVP Pitch Competition and an Ascender Startup Pitch Competition, and has participated in the Hefferen Lecture series and the Staunton Farm Foundation's Under 35 Executive Council.

Jordon is currently working on several projects for the city of Pittsburgh, including a re-branding for the entire Pittsburgh Region.